New “Search Themes” Feature Available in the Performance Max Campaign
Hash PPC
- Google Ads has launched a new ‘Search Themes’ feature for the Performance Max campaign, (similar to the smart shopping campaign)
- “Search Themes” allows marketers to provide keywords and topics or categories to help Google’s AI system work more efficiently.
- The main goal is to help marketers have more manual control over the Performance Max campaign.
Here are some situations where search themes can be very useful if you understand your business or your customers, which AI may not understand quickly.
When you use search themes, you’re basically telling Google’s AI that you want your Performance Max campaign to reach people on various Google Ads platforms like Search, YouTube, Gmail, Discover, Maps, and Display. These search themes also help you target audiences across these platforms by looking at how users search for things.
Source: https://support.google.com/google-ads/answer/14179631