Google Analytics 4 : Which channels are eligible to receive conversion credit

Select which channels are eligible to receive conversion credit for web conversions shared with Google Ads

Introduction:

In an effort to
provide more control and flexibility to advertisers, Google Analytics 4 has
introduced a new feature that allows you to select which channels receive
conversion credit for web conversions shared with Google Ads. This feature
enables you to determine whether Google paid channels or both paid and organic
channels should be eligible for conversion credit. This blog post explores the
benefits of this feature and provides a step-by-step guide on how to adjust the
settings.

 

1. Understanding the Channel Eligibility Options:

Google Ads now
offers two channel eligibility options for conversion credit:

 a) Google paid
channels: Only Google Ads paid channels are eligible to receive conversion
credit. Any conversions driven by non-Google paid channels will not be
attributed to.

 b) Paid and
organic channels: With this option, both paid and organic channels are eligible
to receive conversion credit. However, it’s important to note that only the
conversion credit assigned to Google Ads channels will appear in your Google
Ads accounts.

 

2. Monitoring
Channel Eligibility in Google Ads and Google Analytics:

To keep track
of which channels are eligible for conversion credit, you can refer to the
following sections:

 

– Conversions
summary: This section provides an overview of the eligible channels for each
conversion.

– Conversions
detail: Here, you can access detailed information about the channels that have
received conversion credit.

– Campaigns
tabs: The Campaigns tabs in Google Ads display the eligible channels for each
campaign’s conversions.

– Attribution
settings: In Google Analytics, the Attribution settings page allows you to view
and manage the channel eligibility settings. You can access this page by going
to Admin > Attribution settings.

 

3. Adjusting
Channel Eligibility Settings:

To modify the
channel eligibility settings, follow these steps:

 Step 1: Access
Attribution settings: Log in to your Google Analytics account and navigate to
the Admin section. From there, locate the Attribution settings page.

 Step 2: Choose
the desired option: Once on the Attribution settings page, select either
“Google paid channels” or “Paid and organic channels” based
on your preference.

 Step 3: Save
your changes: After selecting the appropriate option, save the changes to
update the channel eligibility settings.