Can Enhanced Customer Data truly empower your campaigns?

UTM URL Parameters

URL parameters, including UTMs, offer more than just lead tracking within the sales funnel; they are also valuable for segmenting your audience.

One possible approach is to capitalize on the lower cost-per-click (CPC) rates available on platforms such as Google Display, Twitter, or Reddit. By doing so, you can effectively accumulate a pool of site visitors, whom you can subsequently retarget on lead generation channels like LinkedIn.

There’s a wide range of information that can be conveyed through UTMs, giving you ample opportunities to create audience segments. Here are a few commonly used UTMs to consider when forming your segments:

• utm_campaign
• utm_adgroup / utm_adset
• utm_ad / utm_creative
• utm_keyword
• utm_device
• utm_location