Embracing Demand Generation as the New Frontier Beyond Discovery Campaigns
Starting in October, all Discovery campaigns will be eligible to move to Demand Gen, and some Discovery campaigns will automatically migrate to Demand Gen.
What is Demand Gen Campaigns in Google Ads
Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail.
Exciting Updates in Demand Generation Campaigns
1. Reach More People on YouTube: Now Extend Your Reach with Shorts & In-Stream Ads!
2. More Bidding Choices: Choose from Max Clicks, Conversions, or Conversion Value for Better Campaign Control.
3. Comprehensive Measurement: Understand Your Customer Journey with DDA, Brand Impact, and Search Uplift on YouTube.
4. Discover New Customers: Use Lookalike Segments to Expand Your Audience and Attract Fresh Faces.
5. Visualize Success: Preview Your Ads and Experiment with A/B Testing for Optimal Performance.”
You can now sign up for Demand Gen beta access here
🗓️ Starting in October, all Discovery campaigns will be eligible to move to Demand Gen, and some Discovery campaigns will automatically migrate to Demand Gen.
More to know about Demand Gen campaigns:
— AdsLiaison (@adsliaison) August 15, 2023